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Strategy

barista serving hot cocoa Foundations Matter: Better Personalized Experiences Through Content Modeling 

December 14, 2017

Imagine that your CMS is a barista serving up your website experience as delightful cup of hot chocolate. Together, all of the additional items on the hot cocoa make it the perfect tasty treat! 

Strategy

Sitecore Profiling: A Guide to the Perplexed 

October 16, 2017

In this indispensable white paper, the personalization experts at TBG explain how to avoid beginner’s mistakes, understand the terminology, and make strategically correct decisions at the outset.

Strategy

Foundations Matter: Aligning UX & Future Personalization Activity 

September 5, 2017

If one is going to redesign a site, what principles should one pay attention to that will best enable personalization strategy going forward?

Strategy

mountains reflecting over a lake Calm UX for a Disruptive World 

September 1, 2017

The UX community has embraced the need to simplify experiences for multi-tasking users. Here, we explain how we can move beyond the call for simplicity and architect experiences that also inspire a sense of calm.

Strategy

SXSW logo with women having fun in background TBG’s Top 10 Takeaways from SXSW Interactive 2017 

April 12, 2017

Here, we've distilled our Top 10 takeaways from SXSW 2017. Whether you’re a seasoned SXSW veteran or a neophyte planning for next year, read on!

Strategy

angel on a tightrope with laptop The Better Angels of Personalization 

March 26, 2017

To provide an optimized customer experience (CX), the first step is to understand what the systems for personalization are, how they are different, and how they run as parallel streams to inflect the user’s overall experience.

Strategy

man behind computer Your Site Is Pawnee, Indiana. Your Users Are the Department of Parks and Recreation

January 17, 2017

What if, rather than imagine them as real people, we tried to imagine our site users as characters on a TV show?

Strategy

cell phone with robot Chat Bots & You: Chronicles from the Seattle Interactive Conference 

December 8, 2016

Though chat bots are still a nascent technology, they are worth exploring and could significantly improve your sales and marketing returns.