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Healthcare

Healthcare Personalization: Starter Tactics You've Been Looking For 

November 5, 2018

Getting started with personalization can be daunting; TBG recommends a few evergreen techniques that give great initial value as you build your personalization practice. 

Healthcare

Democratization of Digital Healthcare 

November 1, 2016

Considering recent and continuing advancements in technology and healthcare legislation, here are some tips to strategically plan for the digital characteristics that will define the patient of the future.

Healthcare

How to Keep PHI Out of Digital Targeting Experience Personalization 

November 1, 2016

Learn the difference between what's PHI and what isn't so that marketers can provide a first-class personalized, digital experience to potential patients and to market in a competitive landscape.

Healthcare

sun shining over a hospital Why Sitecore Really is the Best CMS for Large Healthcare Web Implementations 

March 14, 2016

Only rarely do we go out on a limb and give a “best” rating to a particular technology platform, but Sitecore, in the context of health system and hospital websites, seems to demand it.