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Archives for Mara Low

Personalization

Healthcare Personalization: Starter Tactics You've Been Looking For 

November 5, 2018

Getting started with personalization can be daunting; TBG recommends a few evergreen techniques that give great initial value as you build your personalization practice. 

Personalization

barista serving hot cocoa Foundations Matter: Better Personalized Experiences Through Content Modeling 

December 14, 2017

Imagine that your CMS is a barista serving up your website experience as delightful cup of hot chocolate. Together, all of the additional items on the hot cocoa make it the perfect tasty treat! 

Just For Fun

SXSW logo with women having fun in background TBG’s Top 10 Takeaways from SXSW Interactive 2017 

April 12, 2017

Here, we've distilled our Top 10 takeaways from SXSW 2017. Whether you’re a seasoned SXSW veteran or a neophyte planning for next year, read on!

Strategy

Demystifying Taxonomy 

November 1, 2016

In this post, we explore the concept of taxonomy using an example from the wonderful world of music.

Strategy

person with many paths leading in different directions in front of them UX Strategy in an Uncertain World 

December 17, 2015

Developing a winning digital roadmap—particularly a long-term roadmap—can be tricky. How can you ensure the strategies and solutions that are appropriate to your current plan will be relevant in the future?

UX

"Customer Journey" above a green landscape leading to a castle Connecting User Experience to the Customer Journey, Part I  

September 9, 2015

At TBG, we use the art of storytelling as tools to help our clients step back from the purely transactional aspects (the buying and selling) of their businesses and instead focus on its transcendent purpose (helping people). 


Strategy

Shakespearean character holding tablet To Microsite, or Not? 

March 24, 2015

It is a question every digital strategy team must confront at some point—to microsite or not to microsite?

UX

Responsive Design & Accessibility 

August 13, 2014

Persons with disabilities are an important subset of users that must be considered no matter how you have defined a website’s audiences. When given the opportunity, we jumped at the chance to attend a day-long working session to learn how best to address usability for persons with disabilities.