American Society for Radiation Oncology

Enhancing User Experience in an Evolving Healthcare Landscape

  • ASTRO website on laptop
  • ASTRO screenshot

TBG & ASTRO

The American Society for Radiation Oncology, otherwise known as ASTRO, is a professional organization that was founded in 1958 and comprised of radiation oncologists, radiation oncology nurses, medical physicists, radiation therapists, dosimetrists and biologists. These ASTRO members are healthcare professionals from notable practice centers in the radiation community and radiation academic research facilities. One of the organization’s main goals is to provide its members continuing education opportunities as well as professional development. The organization offers continuing medical education, health policy analyses and research results, patient information resources and advocacy tools to its members to help them succeed in a complex and evolving healthcare landscape. ASTRO also believes in fostering greater communication and holds meetings, events, workshops, etc. to share ideas and collaborate.

ASTRO’s website contained much of the information for its members, but usability was an issue. The site was filled with enormous amounts of valuable information, but users had a hard time navigating. ASTRO contracted TBG (The Berndt Group) for a full site redesign, focusing on the user experience. Working with TBG, ASTRO selected Ektron as its CMS. 

The project focused on the following main goals: 

  • creating better usability for all audiences; 
  • promoting events and education opportunities as well as research and news updates; and
  • promoting and positioning the organization and its mission and increasing membership. 

TBG developed a strategy enabling the redesign to address a better navigation, bringing to light the priorities and valuable content, ultimately leading the user through a richer experience.

Overall, this project brought the ASTRO website to the level its members expect, fostering greater collaboration and communication.

Improving Site Navigation

Improving Site Navigation

To improve the site navigation, TBG focused on a centrally located and consistent hierarchy, more direct in-page ad call-outs, and use of in-page tabs. The new site removed visual confusion, creating a hierarchical breakdown of information so as not to overwhelm a user. TBG simplified the use of in-page call-outs and implemented more direct calls-to-action on the homepage and subpage. Implementation of in-page tabs removed the need for subpages, removing clutter from the site.

A Fresh User Experience

A Fresh User Experience

To improve the user experience, TBG focused on ensuring members and prospective members had a seamless interaction with the site. TBG integrated development with ASTRO’s AMS, Aptify, creating a better authentication and password management experience. The integrations also allowed for a user-friendly member self-service area where members could update their profiles, and renew memberships online. For event registration and the online store, TBG enhanced the experience for members and non-members so that accessing event details and purchasing event registration was a simple task. TBG also created and integrated members-only content for information that only specific authenticated members of each group could see.

Better Positioning

Better Positioning

By adding clarifying information regarding its mission, and placing its mission more prominently on the homepage, TBG helped ASTRO better position the organization and boost membership. TBG also placed more vivid, single images in the site to emotionally appeal to the user. Additional calls-to-action to promote membership enrollment were also placed throughout the site, especially in places in which authenticated users may come to the site via a Web search.