TBG's CEO John Berndt Presents at Sitecore Symposium 2017

September 13, 2017

TBG (The Berndt Group) announces that its CEO John Berndt will present a session about personalization at this year’s Sitecore Symposium in Las Vegas. The talk, titled “The Personalization Boondoggle: How to Avoid the Challenges of Long Interaction Cycles, Multi-Device Profiling, Creepiness & Collisions,” will take place on Tuesday, October 17 at 3:15 p.m. PST.

The challenges for personalizing multichannel, multi-device experiences over longer cycles are significant, so most organizations limit their activities to a smaller range. But the promise of longer term personalization resulting in better outcomes and engagement shouldn’t be ignored. Check out John’s presentation to understand how to avoid problems that come from designing and implementing a highly personalized environment.

Make sure to add John’s session to your Sitecore Symposium agenda. See you in Vegas!


About TBG

TBG (The Berndt Group) is an award-winning, national digital agency focused on meaningful digital transformations that combine leading user experience, implementation of platforms and automation, improved digital operations, and the adoption of best practices around personalization and user engagement. We are a leading Sitecore Gold partner, with 10+ years of experience developing major digital ecosystems on Sitecore. Our well-known clients span a wide range of sectors, with a high concentration in healthcare, financial services, and direct-to-consumer markets.

Media Contact

Amrita Dang

Marketing & New Business Manager

Phone: 410.889.5854 x 43

Email: amrita.dang@berndtgroup.net