TBG Wins Healthcare Advertising Award
Children’s National Health System Website Receives Recognition
TBG (The Berndt Group), www.berndtgroup.net, a prominent and growing national digital agency located in Baltimore, MD, won a HealthcareADAWARD for its work on nationally recognized website, the Children’s National Health System.
As the only health system focused exclusively on pediatrics in the Washington, DC metropolitan area, Children’s National Health System has been serving the nation’s children for more than 140 years. Children’s National Health System has been named to the prestigious Honor Roll of the U.S. News & World Report 2015-16 Best Children’s Hospitals, ranking among the top 10 pediatric hospitals in the nation. The Honor Roll features the “best of the best” hospitals for kids in the country. Furthermore, Children’s National is the only pediatric hospital in the entire region of Maryland, DC, and Virginia to earn Honor Roll designation.
The 32nd annual Healthcare Advertising Awards is the oldest and largest healthcare advertising awards competition. The awards are sponsored by Healthcare Marketing Report, a publication covering all aspects of healthcare marketing, advertising and strategic business development. A national panel of judges reviewed roughly 3,500 entries of various healthcare advertising formats from total campaigns, to television ads, to brochures and websites. Awards are chosen based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
After selecting TBG through a rigorous RFP process, Children’s National sought to develop a website that improved patient experience, improved physician satisfaction, and aligned with the health system’s updated branding. TBG developed Web strategy recommendations based on creative analysis and best practices research, in addition to a series of interviews with top stakeholders within Children’s National. This process enabled TBG to develop a new Web strategy, design, and user-driven, higher usability architecture for the site that resonates for all users, especially patients and their families. TBG continues to work with Children’s National to deepen integration, migrate and improve microsites, and making greater use of the Sitecore CMS.
“We’re proud that the Children’s National website has won six awards so far. The site is one of the best children's hospital websites of the present day and more generally serves as a model of what strong hospital system websites can achieve,” said CEO, John Berndt.
The HealthcareADAWARD is the sixth award TBG has won for its work on the Children’s National site. Previous awards include an Aster Award, Summit Award, Horizon Award, ADDY Award, and Omni Award.
The Healthcare Advertising Awards win goes hand-in-hand with the numerous awards and recognitions TBG has received throughout the years, including continued recognition from the Baltimore Business Journal. In addition, TBG has won numerous awards for its work, including Sitecore Site of the Year, multiple ADDY® awards, and Webby honors (the “Oscars” of the Web).
TBG (The Berndt Group) is a prominent national digital agency located in Baltimore, MD with clients including Valspar, Stanley Black & Decker, Penn Medicine, University of Pittsburgh Medical Center, Johns Hopkins, the Office of Government Ethics, and many others! TBG is focused on providing leading solutions in the areas of Web strategy, user experience, content strategy, CMS implementation, and mobile interaction.
About Healthcare Advertising Awards
The Healthcare Advertising Awards is the oldest and largest healthcare advertising awards competition. The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development. Categories include traditional marketing formats, like brochures and newspaper advertising; campaigns; and digital formats, like podcasts, websites, and rich media content. A national panel of judges reviews the entries for the following criteria: creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.